Some of my insights into dating products

Products such as Jiayuan.com and Huatian.com mainly focus on browsing personal profiles and establishing connections.

Their emergence gives users more choices of marriage partners.

This is the biggest advantage of these products compared to their previous marriage and love methods.

However, their problems are also obvious.

The core of marriage and dating products is the efficiency of solving the problem of singleness.

To put it bluntly, it means how long it will take for a single user to find his or her place in the relationship after using this dating product.

Therefore, there are two things that marriage and dating products need to do: establish relationships and build relationships. Only by achieving these two points can the effectiveness and efficiency of this marriage and dating product be achieved.

In the past and now, marriage and dating products basically only stay at the level of building relationships, and most of them only establish simple relationships.

Therefore, many users spend a lot of time, energy and even money, but in the end, there is no result. This is the biggest pain point for users now.

How to enable single users to build relationships and relationships quickly and efficiently.

The core can be to let users do something together.

For example: playing games together, singing karaoke, traveling, participating in offline activities, etc., are all ways to quickly establish relationships and build feelings between two single opposite sexes.