Facing the hot AIGC, what should we do?

AIGC is so popular that everyone is talking about doing something.

I summarized the discussion and focused on two points:

1. Upgrade and iterate or look for the so-called "innovation points"?

2. Do big things or small scenes?

Let’s talk about the first question first.

AI is an upgrade of productivity.

With every technological revolution and every upgrade in productivity, the biggest opportunity lies in upgrading and iterating existing businesses.

Whether it was cars replacing horse-drawn carriages in the era of steam and internal combustion engines, or electric lights replacing candles in the electrical era, they were all upgrades and iterations of existing business needs - travel and lighting.

Whether it is the Internet burying the newspaper industry or mobile phones eliminating landlines and low-end cameras, they are all upgrades and iterations of existing business needs - obtaining information, communicating, and taking pictures.

We all know that it is an inevitable trend for smart cars to replace traditional cars, and it is also an inevitable trend for smart home appliances to replace traditional home appliances.

However, if we really want to create something to completely replace cars and televisions - whether they are smart or not - it is not impossible, but the cost will be very high and the risk of failure will be great.

The same is true for AIGC. The biggest direction is to upgrade and iterate existing businesses. If you insist on looking for something that "GPT can do but others can't do", you will mostly fail.

Let’s talk about the second question.

Doing big things means that the investment cost is extremely high and the return on investment cycle is long. Don't even think about it for a small team.

On the contrary, the upgrade and iteration of small scenes and small businesses are simple, profitable and suitable for mass entrepreneurship.

AIGC, on the one hand, improves the efficiency of content production, and on the other hand, improves the quality of output content.

Therefore, the upgrade and iteration of small-scale business in these two directions is the direction for most people to start a business and make money.