Typical cases of growth - Zhihu and invitation system

As a typical case of user growth, Zhihu and the invitation system must be mentioned.

If you want to know the answer to a question, or want to hear someone/someone's views and opinions on something, you need to find a place to post a question, and then tell others about the post, and ask people you think may know the answer or people whose opinions you want to hear to answer.

This is Zhihu’s invitation system.

A classic example of leveraging the simple synergy of asking and answering questions to achieve dissemination and user growth.

Create a question and find someone to answer it. This is a user need.

The process of finding someone to answer your questions is also about creating a collaborative relationship with others.

Therefore, dissemination and fission became a natural thing. In order to get the answer, the user spread the question, and the platform that carried the question, Zhihu, was also spread.

Moreover, this kind of communication is based on social relationships, so the people that users ask to answer questions are often people with whom they have social relationships, so conversion (that is, answering) becomes a natural thing.

People who answer questions often pay attention to other people's answers and opinions on the same question. Therefore, there is a certain degree of user dependence.

The invitation system has been used by many products to achieve growth, and even many variations have appeared.

The invitation system is mainly used to allow users to invite others to help themselves or invite others to do something.

Therefore, when designing an invitation-based growth strategy, you should mainly consider what your users need to invite others to do? And the invited people are still able and willing to accept the invitation.

To be continued...