Data analysis of recent hot topics on Weibo (January 2020)

Author:neo yang Time:2020/01/17 Read: 5666

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Table of contents

1. Analysis purpose
2. Data
3. Topic list analysis
1. Comparison of topic list ranking and reading volume
2. Comparison of the number of topics in each category of the topic list and the total reading volume
4. Analysis of local topic lists (Beijing)
1. Comparison of local topic rankings and reading volume (Beijing)
2. Comparison of the number of classified topics and total reading volume on the local topic list (Beijing)
5. Analysis of each category topic
1. Comparison of Weibo category topic rankings and reading volume - the new era
2. Comparison of Weibo category topic rankings and reading volume - Society
3. Comparison of Weibo category topic ranking and reading volume - Internet
4. Comparison of Weibo category topic rankings and reading volume - popular science
5. Comparison of Weibo category topic ranking and reading volume - digital
6. Comparison of Weibo category topic rankings and reading volume - celebrities
7. Comparison of Weibo category topic ranking and reading volume - variety show
8. Comparison of Weibo category topic rankings and reading volume - TV series
9. Comparison of Weibo category topic rankings and reading volume - movies
10. Comparison of Weibo category topic ranking and reading volume - Music
11. Comparison of Weibo category topic ranking and reading volume - animation
12. Comparison of Weibo category topic ranking and reading volume - Art
13. Comparison of Weibo category topic rankings and reading volume - reading
14. Comparison of Weibo category topic ranking and reading volume - Constellation
15. Comparison of Weibo category topic ranking and reading volume - real estate
16. Comparison of Weibo category topic ranking and reading volume - fashion and beauty
17. Comparison of Weibo category topic ranking and reading volume - Automobile
18. Comparison of Weibo category topic ranking and reading volume - Food
19. Comparison of Weibo category topic ranking and reading volume - Education
20. Comparison of Weibo category topic rankings and reading volume - Parenting
21. Comparison of Weibo category topic ranking and reading volume - Travel
22. Comparison of Weibo category topic rankings and reading volume - Games
23. Comparison of Weibo category topic rankings and reading volume - funny
24. Comparison of Weibo category topic ranking and reading volume - Emotion
25. Comparison of Weibo category topic rankings and reading volume - cute pets
26. Comparison of Weibo category topic rankings and reading volume - beautiful pictures
27. Comparison of Weibo category topic ranking and reading volume - Military
28. Comparison of Weibo category topic ranking and reading volume - Health
29. Comparison of Weibo category topic rankings and reading volume - life records
30. Comparison of Weibo category topic rankings and reading volume - public welfare
31. Comparison of Weibo category topic rankings and reading volume—Sports and fitness
32. Comparison of Weibo category topic rankings and reading volume - collection of creative ideas
33. Comparison of Weibo category topic rankings and reading volume - Others

Note: Click on the image to see a larger version.

1. Analysis purpose

Recently, it is easier to get more views by posting content on Weibo.

2. Data

Data source: Weibo (www.weibo.com).

Data acquisition time: January 7, 2020.

3. Analysis of Weibo topic list

Weibo’s topic list is equivalent to the general list of hot topics.

1. Comparison of Weibo topic list ranking and reading volume

illustrate

• Figure 3-1-1 is a visualization of all data on the topic list.
• Figure 3-1-2 is a visualization after removing the most read "King and Queen on Weibo" topics for ease of comparison.
• From top to bottom, the ranking of topics decreases. (The same is true for the following pictures)
• The reading volume is the total reading volume of the topic, and the ranking is the recent popularity ranking of the topic. (The same is true for the similar pictures later)

2. Comparison of the number of topics in each category of the Weibo topic list and the total number of reads

(1) Description

• The number of topics represents the total number of topics in this category.
• The total topic reading volume represents the sum of the reading volume of all topics in this category.

(2) Brief analysis

• The total reading volume of celebrity topics is much larger than that of other categories. Weibo users pay a lot of attention to this type of content.

• The number of topics in the social and celebrity categories is significantly larger than in other categories. At the same time, the total reading volume of the social category is also the highest except for the celebrity category.

• Comparing the total number of topics and readings in the social and celebrity categories, although the social topics have a larger reading volume, the hot spots are scattered, while the celebrity topics not only have a huge reading volume, but also have relatively concentrated hot spots. It can be seen that the average reading volume of each hot topic in social topics is not too high compared to celebrity topics.

4. Analysis of local topic lists on Weibo - Beijing

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1. Comparison of Weibo local topic list ranking and reading volume (Beijing)

Briefly analyze

My friends in Beijing love snow so much. . . Not only is it very popular recently, but it also has a large number of total reads, and there are several related topics.

2. Comparison of the number of classified topics and total reading volume on Weibo’s local topic list (Beijing)

(1) Description

• The number of topics represents the total number of topics in this category.
• The total topic reading volume represents the sum of the reading volume of all topics in this category.

(2) Brief analysis

• The social category has the highest total reading volume, the largest number of topics, and the hot spots are relatively scattered.
• Life records, the reading volume of this category is second only to that of society, but this category has only one topic (# Beijing life #, total reading volume 8.13 billion).
• Food, this category ranks third in total readings, and also has only one topic (# Beijing Food #, total readings 5.63 billion).
• The total reading volume of the two categories of cute pets and variety shows is also significantly higher, but the celebrity category is very low in both the number of topics and the total reading volume.
• Comprehensive comparison of "Figure 3-2-1 Comparison of the number of topics and total reading volume in each category of the Weibo topic list" shows that Weibo users in Beijing are more concerned about society and their daily lives than all Weibo users.

5. Analysis of topics in various categories on Weibo

1. Comparison of Weibo category topic rankings and reading volume - the new era

2. Comparison of Weibo category topic rankings and reading volume - Society

3. Comparison of Weibo category topic ranking and reading volume - Internet

Briefly analyze

Two hot keywords recently: Jack Ma and Alipay.

4. Comparison of Weibo category topic rankings and reading volume - popular science

Briefly analyze

Common characteristics of hot topics: practical knowledge points.

5. Comparison of Weibo category topic ranking and reading volume - digital

Briefly analyze

Recent hot topics: Content related to several of Huawei’s most popular products

6. Comparison of Weibo category topic rankings and reading volume - celebrities

illustrate

• Figure 5-6-1 is a diagram of all data after visualization.
• For ease of comparison, Figure 5-6-2 is the picture after removing the "star power list" whose total reading volume is much higher than other topics.

7. Comparison of Weibo category topic ranking and reading volume - variety show

Briefly analyze

Topics related to Spring Festival Gala and New Year’s Eve are hot

8. Comparison of Weibo category topic rankings and reading volume - TV series

Briefly analyze

Topics related to ancient, fantasy, time travel, and fictional historical TV series adapted from online novels such as Chen Qing Ling and Qing Yu Nian are very popular.

9. Comparison of Weibo category topic rankings and reading volume - movies

Briefly analyze

• Whether it is topics such as watching a movie in three minutes, the most XX topics, or movie recommendations, classic movies and awards topics, it is revealed that movie topics with points similar to "the XX" are more popular. focus on.

• This also shows that Weibo users have a decision-making process when it comes to movies to watch. It is not like TV series. Basically, they just watch whatever popular TV series is released recently.

10. Comparison of Weibo category topic ranking and reading volume - Music

illustrate

• Figure 5-10-1 is a visualization of all data.
• Figure 5-10-2 removes the "Asian New Songs List" whose reading volume is much higher than other topics for the convenience of comparison.

Briefly analyze

Features of recent hot topics on Weibo music topics: new songs, first releases, and charts.

11. Comparison of Weibo category topic ranking and reading volume - animation

Briefly analyze

• Naruto, One Piece, Detective Conan, classic Japanese comics are still the focus.
• Among Chinese comics, only "19 Days" stands out.

12. Comparison of Weibo category topic ranking and reading volume - Art

13. Comparison of Weibo category topic rankings and reading volume - reading

Briefly analyze

Comparing Figure 5-8-1, popular books are related to recent popular TV series. The Patriarch of the Demonic Way (TV series: Chen Qingling); Qing Yu Nian (TV series: Qing Yu Nian); Crane Huating (TV series: Crane Huating)

14. Comparison of Weibo category topic ranking and reading volume - Constellation

Briefly analyze

Weibo users, Aquarius and Virgo users prefer zodiac signs. . . . . . . .

15. Comparison of Weibo category topic ranking and reading volume - real estate

16. Comparison of Weibo category topic ranking and reading volume - fashion and beauty

Briefly analyze

Pill earrings, dachshund earplugs, luggage crossbody bags, planet chain bags, anatomy necklaces. . . Content e-commerce and social e-commerce merchants, take note. . .

17. Comparison of Weibo category topic ranking and reading volume - Automobile

Briefly analyze

Overall, there are three key words: luxury car (dream), new car (to buy), and daily use of the car (to show off oneself).

18. Comparison of Weibo category topic ranking and reading volume - Food

19. Comparison of Weibo category topic ranking and reading volume - Education

20. Comparison of Weibo category topic rankings and reading volume - Parenting

21. Comparison of Weibo category topic ranking and reading volume - Travel

illustrate

• Figure 5-21-1 is a visualization of all data.
• Figure 5-21-2 is for ease of comparison. The topic “Traveling with Weibo” which has a much higher reading volume than other topics has been removed.
• ".

22. Comparison of Weibo category topic rankings and reading volume - Games

23. Comparison of Weibo category topic rankings and reading volume - funny

illustrate

• Figure 5-23-1 is a visualization of all data.
• Figure 5-23-2 is for the convenience of comparison, and the data of "funny videos", "birth of celebrities", "heartfelt videos" and "funny humor" whose reading volume is much higher than other topics have been removed.

24. Comparison of Weibo category topic ranking and reading volume - Emotion

illustrate

• Figure 5-24-1 is a visualization of all data.
• Figure 5-24-2 is for the convenience of comparison, and the data of "Morning Sayings", "Early Bird Sharing", and "To Myself" whose reading volume is much higher than other topics have been removed.

25. Comparison of Weibo category topic rankings and reading volume - cute pets

26. Comparison of Weibo category topic rankings and reading volume - beautiful pictures

Briefly analyze

Recent hot topics: snow pictures.

27. Comparison of Weibo category topic ranking and reading volume - Military

28. Comparison of Weibo category topic ranking and reading volume - Health

Briefly analyze

Recent hot topics: health topics during the Spring Festival and winter.

29. Comparison of Weibo category topic rankings and reading volume - life records

30. Comparison of Weibo category topic rankings and reading volume - public welfare

31. Comparison of Weibo category topic rankings and reading volume—Sports and fitness

32. Comparison of Weibo category topic rankings and reading volume - collection of creative ideas

33. Comparison of Weibo category topic rankings and reading volume - Others

The above analysis is a brief analysis based on my own needs. You can also analyze these diagrams from corresponding angles according to your own needs and goals.

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