2024 SEO Trends: How to do SEO in the AI era?
1. Google SEO ranking factor ratio in 2024
Original article: https://firstpagesage.com/seo-blog/the-google-algorithm-ranking-factors/
2. Interpretation
1. Continue to create high-value content
This is the factor with the highest weight.
There are two points.
First, if the value of the content is not high and the target users do not want to collect it, then don’t consider it.
Second, sustainability: If you don’t update your site for a long time, it will also have a negative impact on your ranking.
2. Title
Titles, including titles in web page Meta and H1 in page, have always been important and need no further explanation.
3. External links
The importance of external links has decreased, but they are still a very important factor.
4. Become an expert in your niche
Niche markets, or market segments, have been the key to SEO over the years.
Becoming an expert in a niche field and creating the most professional content in that field is the only way to obtain traffic from search engines and convert it into cash.
5. User Engagement
User participation is a very important factor in evaluating content quality. There are two prerequisites for user participation:
First, the understanding of the search intent of keywords is accurate.
Second, the content matches the search intent extremely well and is of high quality.
To put it simply, this article completely solves what users are looking for and what their problems are, and there is no better article than this one on the entire Internet.
6. Freshness
For some content, such as news, freshness becomes a relatively important factor. It will be easier to rank by being the first to report the latest news.
Of course, judging from the search volume, many of this type of content has a relatively short popularity period.
7. Credibility
Do everything you can to improve the credibility of your content, whether it is making yourself an expert in a certain niche, citing some authoritative information, or attracting external links from authoritative websites. In short, credibility may become more and more important.
8. Mobile-Friendly/Mobile-First
The first step is whether the browsing experience is good on mobile devices, and then on desktop devices.
This will obviously affect the ranking. This is a new situation in 2023.
Mobile first.
I won’t talk about the others.
3. What is the key to SEO?
To sum up these factors that affect SEO rankings, what is the key to SEO?
High-quality content that is niche, fully matches user search intent, and is the key to SEO.
If you can continue to produce such content, then interactivity and spreadability (obtaining external links) will increase.
The ranking naturally went up.
4. How big an impact does AI have on SEO?
Whether it is Google’s official statement or the consensus in the SEO circle, it is feasible to use AI-generated methods to do SEO. If done well, it can generate a lot of traffic.
AIGC is very popular.
AI can help us create better content.
However, from my experience, it is not very good for SEO.
Use AI to generate SEO content. If the keywords are common, it will generate very professional and high-quality content, which is absolutely textbook-level.
However, for new words or words in particularly niche areas, the generated content is very general.
Actually, this is easy to understand.
The more common and popular the keywords are, the more content there is on the Internet. For large models, the training corpus is more and richer, so the content generated based on these keywords will naturally be of high quality.
However, there is very little content online about new words or words in particularly niche areas. Even if a large model has a certain level of reasoning ability, it is difficult to generate high-quality related content.
However, for SEO, the best thing to do is to use new words and keywords in niche areas.
So, does it still make sense to use AI for SEO?
Yes! Absolutely.
First of all, for new words, there is little content on the Internet, and often targeted content can get rankings. Therefore, using AI for SEO can produce a large amount of such content in a very short period of time, thereby obtaining some relevant traffic.
Secondly, the SEO content generated by AI is a very good "embryo". By adding your own ideas, opinions, etc. to this "embryo", it is easy to produce a content with very good quality and professionalism, and save a lot of time.
The AI SEO WordPress plug-in I developed myself is based on the above two points.
Best Practices for Using AI SEO WordPress Plugins
1. New words
Generate SEO content in batches according to new words, then wait for Google to include and index it, and then make adjustments based on the actual ranking situation. Ignore the high-ranking ones for now, and modify the low-ranking ones based on the AI-generated content, adding your own opinions and ideas, etc., to make this article the most professional, comprehensive and unique content for this keyword on the entire network.
2. Professional terms in sub-fields
Use AI to generate “embryo” articles, and then add your own opinions and ideas.
