A new era of e-commerce?

Information flow, logistics, capital flow.

After twenty years of development, the infrastructure of e-commerce has been improved. Whether it is logistics system, payment or traffic platform.
It seems that the era of e-commerce has passed.

However, the opposite is true. With the rise of quality e-commerce companies such as NetEase Yanxuan and the rapid development of social e-commerce companies such as Pinduoduo, an obvious trend has emerged in the direction of e-commerce.

That's the supply chain.

NetEase carefully selects this type of quality e-commerce to build its own supply chain system. They know what kind of products users need, then design them themselves, find high-quality OEMs to produce them, and then sell them themselves. Gradually formed its own unique and competitive supply chain system.

The same is true for Pinduoduo and the like. They establish capillary-shaped sales channels through social channels, and then establish their own supplier system of goods, form their own supply chain, and establish competition barriers.

There are also some e-commerce companies that specialize in vertical fields and are gradually establishing their own unique supply chains.

The competition among e-commerce companies has shifted from competition for traffic, construction of logistics systems, and payment wars to the creation of supply chains.

This will probably open up a new era of e-commerce where a hundred flowers bloom.