After Taobao and JD.com, who is next? ——In the development process of China’s e-commerce, the impact of consumption concepts on e-commerce
The development of China's TOC e-commerce is closely related to the development of Chinese people's consumption concepts. From the pursuit of low prices to the pursuit of brands to the pursuit of quality, e-commerce has also followed this change and produced […]
Some of my insights into dating products
Products such as Century Jiayuan and Huatian mainly focus on browsing personal information and establishing connections. Their emergence gives users more choices for marriage and love partners. relatively[…]
Typical cases of growth - Zhihu and invitation system
As a typical case of user growth, Zhihu and the invitation system have to be mentioned. You want to know the answer to a question, or want to hear someone/someone’s perspective on something […]
NetEase’s Careful Selection—A classic case of e-commerce products creating user dependence
It is relatively difficult to create user dependence on e-commerce products, which results in low repurchase rates on many e-commerce platforms and users will not continue to purchase goods on this e-commerce platform. E-commerce products[…]
Design principles for user growth strategies
1. Driving force is the core of the growth strategy. Driving user communication, or triggering user communication, requires a driving force. Without driving forces, a growth strategy no matter how designed […]
Classic case: WeChat reading team draws unlimited cards
In the WeChat Reading APP, there is a function that regularly appears in teams to draw unlimited cards. This is a typical construction between users and users, existing users and target users […]
Where does user dependence come from?
Where does user dependence come from? In other words, how to create user dependence on a product? Commonly, there are the following directions. 1. User data user production […]
The key to user growth is user dependence
The key to user growth is user dependence. Growth is actually not difficult, but if growth is not based on user dependence, then there will be a big problem. What is growth that is not based on user dependence […]
General growth model for content products
In the past two years, I have helped many people do growth models. Now to summarize, the following is a general growth model for content products. Applicable to most content products. Without text description, […]
The core competitiveness of Internet products
There were startups in the early days of the Internet. I have made many websites. Later, there were more and more similar websites, especially after a lot of capital entered, and my websites gradually lost their former […]
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