increase
For growth, the role of social media
Traffic is drying up. Social media is becoming increasingly difficult to use. In the past two years, I have found that many people have some misunderstandings about social media and self-media […]
Flow carrier and bamboo basket to draw water
1. Drawing water from a bamboo basket Many years ago, during the personal website era, I made many websites, and several of them had relatively large traffic. I also made some money from this traffic. However, there is a question […]
Understand growth hacking in one article - growth methodology, my experience summary
1. What does growth hacking do to improve the key indicators of a product? For example, one or more of the number of users, order volume, conversion rate, daily activity, etc. So, do increase […]
Qutoutiao - a typical case of points strategy improving user growth and user dependence
As an information product, Qutoutiao failed. But as a growth product, Qutoutiao is successful. Because the main purpose of its users using it is not to watch […]
Typical cases of growth - Zhihu and invitation system
As a typical case of user growth, Zhihu and the invitation system have to be mentioned. You want to know the answer to a question, or want to hear someone/someone’s perspective on something […]
NetEase’s Careful Selection—A classic case of e-commerce products creating user dependence
It is relatively difficult to create user dependence on e-commerce products, which results in low repurchase rates on many e-commerce platforms and users will not continue to purchase goods on this e-commerce platform. E-commerce products[…]
Design principles for user growth strategies
1. Driving force is the core of the growth strategy. Driving user communication, or triggering user communication, requires a driving force. Without driving forces, a growth strategy no matter how designed […]
Classic case: WeChat reading team draws unlimited cards
In the WeChat Reading APP, there is a function that regularly appears in teams to draw unlimited cards. This is a typical construction between users and users, existing users and target users […]
The key to user growth is user dependence
The key to user growth is user dependence. Growth is actually not difficult, but if growth is not based on user dependence, then there will be a big problem. What is growth that is not based on user dependence […]
General growth model for content products
In the past two years, I have helped many people do growth models. Now to summarize, the following is a general growth model for content products. Applicable to most content products. Without text description, […]
