spread
Design principles for user growth strategies
1. Driving force is the core of the growth strategy. Driving user communication, or triggering user communication, requires a driving force. Without driving forces, a growth strategy no matter how designed […]
Classic case: WeChat reading team draws unlimited cards
In the WeChat Reading APP, there is a function that regularly appears in teams to draw unlimited cards. This is a typical construction between users and users, existing users and target users […]
Windows’ Chinese-style growth
Piracy. Windows is undoubtedly a huge victim of piracy. But, at the same time, Windows is also a huge beneficiary of piracy. Looking back at the time when China’s IT […]
Chapter 5: The Law of Communication Power—Interest Relationship
1. What is the law of interest? Propagation can gain benefits. Benefits can be money, things, discounts, or other things. 2. Interests […]
Chapter 4: The Law of Communication Power—Expressing Yourself
1. What is self-expression? A male peacock will open its tail when courting to show and express its excellence to the opposite sex and that it is better than other male peacocks. The gorilla encounters it […]
Chapter 3: The Law of Communication Power—Synergistic Relationship
1. What is synergy? A synergistic relationship occurs when we complete something with others. From daily work relationships to life […]
Chapter 2: Communication itself is a need
1. First, a point needs to be made clear. Communication itself is a need. In other words, users need to spread your product, so your product will be spread by users […]
Communication power - let your users spread your products
Made a video course to share my growth methodology. The following is the text content of the first section, which should be regarded as an introduction. Growth is a strategy, communication is a necessity. pass[…]
Spread, grow, convert, acquire customers. . . ——Things about Internet marketing and Internet marketing products
From the early years of email mass messaging, forum mass messaging, QQ mass messaging, SEO to later Weibo marketing, WeChat marketing, self-media, content marketing, big data marketing and so on. […]
