Traffic is drying up. Social media is becoming increasingly difficult to use. In the past two years, I have found that many people have some misunderstandings about social media and self-media […]
1. Drawing water from a bamboo basket Many years ago, during the personal website era, I made many websites, and several of them had relatively large traffic. I also made some money from this traffic. However, there is a question […]
1. What does growth hacking do to improve the key indicators of a product? For example, one or more of the number of users, order volume, conversion rate, daily activity, etc. So, do increase […]
As an information product, Qutoutiao failed. But as a growth product, Qutoutiao is successful. Because the main purpose of its users using it is not to watch […]
As a typical case of user growth, Zhihu and the invitation system have to be mentioned. You want to know the answer to a question, or want to hear someone/someone’s perspective on something […]
It is relatively difficult to create user dependence on e-commerce products, which results in low repurchase rates on many e-commerce platforms and users will not continue to purchase goods on this e-commerce platform. E-commerce products[…]
1. Driving force is the core of the growth strategy. Driving user communication, or triggering user communication, requires a driving force. Without driving forces, a growth strategy no matter how designed […]
In the WeChat Reading APP, there is a function that regularly appears in teams to draw unlimited cards. This is a typical construction between users and users, existing users and target users […]
The key to user growth is user dependence. Growth is actually not difficult, but if growth is not based on user dependence, then there will be a big problem. What is growth that is not based on user dependence […]
In the past two years, I have helped many people do growth models. Now to summarize, the following is a general growth model for content products. Applicable to most content products. Without text description, […]