What do sinking users lack?

If you want to drive and trigger the behavior of low-tier users, you must accurately understand what they lack.

So, what do the low-end users lack?

1. Lack of money

Therefore, any opportunity to make money is the focus of sinking users. They work hard, but you have to tell them how to do it.

Classic case: Qutoutiao.

Although the money earned from reading the news is not much, the user behavior cost is very low, so it attracts a large number of low-end users.

2. Lack of low-priced but relatively good products

Therefore, for the lower-end user groups, the opportunity to obtain better products at low prices has become a huge driving force.

Classic case: Pinduoduo.

Pinduoduo has made good use of this driving force and achieved rapid user growth.

So, in general, the lower-tier user groups lack opportunities: opportunities to make money and opportunities to get better products at low prices.