Major changes in Internet user behavior
1. Changes of the Times and Business Opportunities
1. The horse-drawn carriage era and the automobile era
Before the advent of automobiles, horse-drawn carriages were an important means of transportation.
After the advent of the automobile, horse-drawn carriages withdrew from the stage of history.
In the process of cars replacing horse-drawn carriages, great business opportunities emerged and a number of world-class companies were created. For example, Ford.
2. The era of newspapers and the era of the Internet
The emergence and development of the PC Internet has dealt a heavy blow to newspapers, an industry that has influenced the world for hundreds of years.
The emergence of the mobile Internet directly became the last straw for the newspaper industry.
I still remember that in Beijing in 2008, during the rush hour every morning, two newspapers were distributed for free in various subway stations in Beijing. On the subway, everyone is reading newspapers, each holding a copy. For a moment, it seemed as if newspapers, an industry that has thrived for hundreds of years, are still thriving despite the impact of the Internet.
However, with the subsequent popularization of 3G mobile phones and the development of mobile Internet, newspapers quickly disappeared from public view.
People are no longer seen reading newspapers on the Beijing subway. Instead, people are reading mobile phones.
The newspaper industry, which had flourished for hundreds of years, has since withdrawn from the stage of history.
The Internet era has ended the newspaper era.
What is the difference between PC Internet, mobile Internet and newspapers?
In terms of obtaining information, there is no difference. Of course, there are many differences, but all differences ultimately lead to one difference: user behavior.
People's needs are actually the same when reading newspapers, websites, and mobile phones. What's different about obtaining information is the way they behave.
Therefore, when users want to obtain information, they will no longer consider buying a newspaper, but directly take out their mobile phones and open an APP. If you happen to be in front of a computer, you may also consider opening a website directly on your computer.
Therefore, everyone no longer needs a newspaper. What they need is a mobile phone, a computer, a website that collects a lot of information, and an APP that contains a lot of content that users like. What they need is to find information on a search engine, and they need a A recommendation engine that only recommends content that users like without having to search for it themselves. . .
The same goes for the horse-drawn carriage era and the automobile era. People's needs are the same, they all go from one place to another. The fundamental difference is the difference in user behavior. Therefore, people no longer need a carriage, but a car.
2. Changes in user behavior bring huge business opportunities
For C users, the biggest problem solved by the Internet is access to information and goods.
From the PC Internet to the mobile Internet, all Internet user behaviors are mainly to obtain information and goods, and secondly to supply information and goods.
Therefore, the traffic, users, and profits of the Internet all come from these two aspects.
1. Changes in Internet user behavior
In the PC Internet era, there are three main ways for users to obtain information and products: portals, search and trading platforms.
Therefore, in the PC Internet era, the most successful and profitable ones are Google and some portal-type websites.
In the mobile Internet era, the way users obtain information and products has undergone great changes: portals and searches have declined significantly, while app stores and recommendations account for a large proportion.
Therefore, in the mobile Internet era, Apple, which produces iPhones, and Google, which produces open source mobile operating systems, have led an era.
Therefore, in China, Toutiao has suddenly emerged, and overseas, TikTok is killing everyone.
2. Changes in the AI Internet era
In the era of AI Internet, user behavior will undergo huge changes again. Therefore, there will also be some huge business opportunities in this process.
AI will change the world in two major directions.
The first is productivity.
AI is fundamental to improving the productivity of the entire human society.
The current generative AI will produce huge efficiency improvements and cost reductions in the production of text, pictures, videos, codes, etc.
Especially for code generation.
In recent years, intelligence has been developed in various fields. Various concepts have emerged: smart cities, industrial Internet, smart homes, robots, etc.
This process will continue to go deeper and deeper.
The process of intelligence is actually a process of programmability.
Take cars, for example. In the past, cars were all non-programmable, mechanical devices. Today’s smart cars are becoming programmable and networked, and are no longer just mechanical devices.
Not just cars, this kind of programmability and networking has appeared in various fields, from consumer products such as smart homes to production-level projects such as smart factories.
This means that the demand for code has increased significantly.
The generation of code will greatly speed up this process.
At the same time, improvements in efficiency will also generate huge business opportunities and eliminate a large number of inefficient methods and products.
The second is the way of behavior - dialogue
Dialogue, the emergence of this behavior is almost revolutionary. Especially voice conversations. Whether it is the PC Internet or the mobile Internet, even if the behavior changes, it is basically screen-based interaction.
The dialogue is different. Screen-based is only the most basic, and voice-based is the most important.
However, whether it is screen-based or voice-based, conversational methods are superior to search and recommendations in obtaining information and products. Just like driving a car is better than driving a carriage, reading a mobile phone is better than reading a newspaper.
So conversation, the emergence and maturation of this format, will be like the car replacing the horse-drawn carriage, or the Internet replacing newspapers. Eventually, many successful products and business models based on screen interaction will gradually decline and be replaced.
