What is flow thinking

Recently, when I was consulting a client, the client asked a question: What exactly is traffic thinking?

This is how I explained it to him.

Traffic thinking is to create air.

What is air? It is in urgent need, high frequency and free.

1. Urgent need

Air is a necessity. Everyone needs it.

2. High frequency

Air uses high frequency, and we need to breathe all the time, so we all need to soak in the air.

3. Free

No one charges for air.

But free air has the largest user base. In order to breathe better air, we have air conditioners, air fresheners, masks... Even when we buy a house or travel, we take the air into consideration.

Air is free, but based on free air, a large number of paid products have been generated.

For example.

Reading news is a rigid demand and is frequent. Portals such as Sohu and Sina have made it free "air" and have spawned many paid products.

Searching for information and content is a rigid and high-frequency activity. Google and Baidu have made it free "air" and have developed many paid products.

Social networking is a rigid demand with high frequency. Facebook, Twitter and Weibo have made it a thing of the past, and many paid products have grown from it.

Communication and chatting are rigid and high-frequency. Tencent has made it into "air" and has grown many paid products.

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