Communication power - let your users spread your products

I made a video course to share my growth methodology. The following is the text content of the first section, just as an introduction.

Growth is a strategy, and communication is a necessity. The Communication Power Strategy tells you how to get your users to spread your product.

I want to share my growth methodology - the law of communication. To put it bluntly, it is about how to get your users to spread your product so that your product can explode quickly.

1. Why

Maybe you often ask yourself, why are articles written by others shared by many people, but no one cares about your articles?

Maybe you often ask yourself, why is it that your products always have difficulty growing, while your competitors’ products are growing rapidly?

2. What is product communication power?

The product's communication power refers to the product's ability to spread effectively.

To put it simply, it means whether the product can be used by users and whether it can trigger the users to spread the product to others. The ways and channels of communication can include the Internet, word of mouth, offline media, etc.

3. Why do we need to build the communication power of our products?

1. First of all, it is free and can acquire users for free.

For products with strong communication power, its users will spread it for free, which means free viral communication and free word-of-mouth communication.

Older friends, think about the current giants and the popular products in the past, such as QQ, Baidu, GOOGLE, Alipay, Zhihu, hao123 website, etc. How did they start, or how did you know about them and how did you use them?

Others can also think about the popular products you have used, how you knew about them, and how you used them.

Perhaps, you have discovered that many of them are learned from others’ introductions, or heard from others, or read some related content and pages shared by others.

That is, it is spread to you by others.

2. The second reason is precision. Accurately reaching target users is very important for growth and network marketing, because accurate reaching target users can reduce a lot of marketing and growth costs, and also reduce a lot of workload.

3. The third reason is that it can form a snowball effect. As the user base increases, the dissemination effect will be multiplied, the dissemination speed will become faster and faster, and the dissemination range will also double. Forming a snowball effect. When the user base reaches a certain level, an explosion or blowout phenomenon will occur.

Course Location

NetEase Cloud Classroom Course Address

Mobile phones can scan QR codes