On the emergence of circles - quickly gathering people and accurate realization

Many people always encounter three problems when forming groups or circles (including online and offline, which can also be collectively referred to as communities):

1. How to attract people into a circle/group?
2. How to enable people in circles/groups to communicate effectively?
3. How to prevent circles/groups from being silenced (no one speaks, no one wants to participate) or a large number of advertisements appearing?

Tell a story.

I am a webmaster. I have been doing personal websites since I was in school. To be precise, the first officially launched personal website was launched in 2003. Since then, it has entered the Internet.

Looking back, it has been a hundred years. . . . . .

At that time, there were very few people working on the Internet in China, and even fewer webmasters. At that time, the webmasters met online and started gathering naturally. Naturally form a circle of webmasters.

Webmaster gatherings were very famous in the early 2000s. The biggest one, and also the most influential one, was probably the Donews gathering in the first half of 2005. (If you are interested, you can search it)

I've been to a lot of parties myself. What are you doing at these parties?

Because we need to know some people who are the same and similar to us. Then communicate with them and exchange each other’s experiences and ideas. Especially the experience of making money and gaining traffic.

Later, more and more people were working on the Internet and websites, and many experiences gradually matured into routines and were shared.

The more relevant people there are, the more corresponding information there is. On the contrary, there is no need for us to become a circle and organize and participate in such gatherings.

Therefore, until now, few people mention such things as "webmaster circle" and "webmaster gathering" anymore.

Similar is the SEO circle. It is almost exactly the same as the formation and demise of the webmaster circle.

The currency circle that has emerged in recent years is also in a similar situation.

Because there are few people of the same kind and relevant information, there is the power to gather in circles and groups, and there is the motivation to communicate and exchange experiences and information.

Therefore, the formation of circles/groups is based on "less" rather than "more". "Too many" will make the circle/group disappear.

The less, the more; the less, the more active; the less, the higher the conversion rate and the stronger the monetization ability.

Less because of precision. The more precise and pure the users and needs are, the fewer target users will be. The more precise and pure users and needs are, the more attractive they are to other target users.

This is the intrinsic reason for the formation of circles/groups.

There are many groups and circles, which are always very active in the beginning. But after a while, either everyone is no longer active, or it becomes an "advertising group".

Many people believe that this circle is poorly managed. Compare those circles/groups that do well and those circles/groups that remain active all the time, and you will find that, in fact, the main reason is because everyone no longer needs this circle.

Either it is because the topic of this circle/group is relatively large and general, and a lot of the information exchanged is not what the people in the circle need. Either the information in the circle is no longer scarce, there are already a lot of relevant people and relevant information, and there is no need to communicate and obtain it in this circle.

So, in the end, the only ones who are active are those who post ads.

Therefore, keep a circle/group active at all times,