How to make a successful e-commerce product? ——Three key elements of e-commerce products

Recently, many friends are making e-commerce mini-program products, which come in all kinds and involve many product categories. Let me give you a little bit of my experience for reference.

To make e-commerce products, you must first understand what e-commerce does?

To put it bluntly, e-commerce is about selling things. Whether it was B2B, B2C, C2C or later content e-commerce, social e-commerce, micro-commerce, etc., the core purpose is to sell things.

Therefore, the three key elements of e-commerce are: traffic, conversion rate, and repurchase rate.

In other words, e-commerce products must be able to help merchants improve in these three aspects.

1. Traffic

In the past, e-commerce was based on traffic, and the most typical one was Taobao.

At the beginning, Taobao did not just build a platform, but spent a lot of money to buy traffic. I still remember that many webmasters were doing Taobao pop-ups.

With traffic, Taobao then distributes the traffic to merchants selling goods on Taobao to help these merchants sell their goods. Because it can sell goods, Taobao is effective in the eyes of those merchants. Therefore, a large number of small businesses have settled on Taobao. In the end, Taobao was created.

So far, the main sources of e-commerce traffic are search, social and advertising. Therefore, if e-commerce products want to help merchants with traffic, they must consider these three aspects, especially the two major ecosystems of search and social.

2. Conversion rate

There are many ways to improve conversion rates, not to mention various promotional activities. Content e-commerce and social e-commerce also have natural advantages in this regard.

These are also places where e-commerce products have made great achievements.

3. Repurchase rate

There are two keys to increasing the repurchase rate. One is that the product itself is of good quality and of high value to consumers, and the other is good user operations.

These two places are also places where e-commerce products have great potential.

NetEase Yanxuan is one of the typical examples in this regard.

Say a few more words.

Content e-commerce uses content for dissemination and conversion. These two points are also the advantages of content e-commerce.

Social e-commerce and content e-commerce have a large overlap, because one of the main communication channels of content e-commerce relies on social channels.

An e-commerce product with content and social networking will often have great advantages in the three elements of traffic, conversion rate and repurchase rate.

The last point to summarize and share: If an e-commerce product can significantly improve any of its traffic, conversion rate, and repurchase rate in a certain category, then the probability of success of this e-commerce product will be very high.