How to solve the usability problem of SAAS in replacing traditional software

This problem is a very practical problem encountered by many companies currently doing SAAS.

The problem is that the employees of the company are used to the original system. After changing to SAAS, because SAAS is somewhat different from the original system, it will no longer be used.

Therefore, many people who do SAAS will require that it must comply with the original usage habits of users.

Analyze it.

In fact, the reason for this problem is this.

In the past, most traditional software did not consider user experience issues or user usage scenarios. (These are Internet companies, especially Internet companies that make C-end products, that regard them as life.)

Therefore, the user experience of traditional software is poor, difficult to use, and difficult to learn.

To put it more professionally, user cognitive costs are high and user behavior costs are high. Of course, the main reason is the high cognitive cost.

Therefore, corporate employees often undergo a training and learning process before using it.

Now, these companies that do SAAS, because they are TO B, have relatively low requirements for user experience. In addition, many product managers who do user experience tend to pay more attention to controlling the cost of user behavior and are not aware of it. The importance of user cognitive costs, therefore, results in the user cognitive costs of SAAS products being also very high. Therefore, once the SAAS product is different from the original software, enterprise employees will not use it.

One way is to conform to the user's original usage habits. However, indicators do not cure the root cause.

Fundamentally, we still need to reduce the cognitive cost and behavioral cost of the product.

For specific instructions on how to do this, you can refer to my other article, which is more detailed.

You can also refer to the other two articles.