The key to user growth is user dependence

The key to user growth is user dependence.

Growth is actually not difficult, but if growth is not based on user dependence, then there will be big problems.

What does growth look like that is not based on user dependency?

Design a growth strategy and bring in some users. However, these users use the product for a while, or just open it for a while, and then, there is no more, and there is no more. These users are lost forever.

Of course, the situation I'm talking about is extreme. In reality, it may not be that serious, but most users brought in by this kind of growth will be in this situation.

So, what does growth based on user dependency look like?

The growth strategy is based on the characteristics of the target users and products, so the users obtained are relatively accurate. After the users come, they will use the product more deeply. After using it once, they will use it a second time. After using it many times, they will form a habit or cannot leave because of data, social relationships, etc.

Ultimately, growth that can retain users is real growth.