The first wave of AIGC entrepreneurial teams have been disbanded. Is there still a future for AIGC?
Today, a friend shared an article saying that Jasper, the earliest unicorn company to do AIGC, has recently gone back to zero.
Jasper, based on GPT, is equivalent to ChatGPT without a new shell. It is mainly used for the generation of self-media content and corporate marketing content. It appeared in 2021, with an annual revenue of tens of millions of dollars and a lot of financing. Silicon Valley consensus: no moat.
So, is there still hope for AIGC?
Make a paid SAAS or mobile APP, and then rely on SEO, affiliate marketing, application market and other traffic ecosystems to acquire users and convert them into payment.
This type of product and model is quite popular abroad. In recent years, it has also been quite popular in China.
Indeed, this is a very profitable way to make money.
However, this type of product and model often has a problem, that is, the issue of core competitiveness.
Generally, there are no technical barriers to such products. If you can do it, others can do it too.
Especially for a product like AIGC, technically, it just calls the GPT interface. The part that you do yourself is actually very simple. Therefore, technically, AIGC has no technical barriers.
Therefore, AIGC, which has not figured out its core competitiveness, will eventually become worth zero, just like Jasper.
So, the question remains, is there still hope for AIGC?
Two points.
1. Look at the ecosystem
The first is, in which ecosystem the AIGC product or other product you want to make will be located, as well as its value and position in this ecosystem.
The second is whether your product can form its own ecosystem. If you have an ecosystem, you have a moat. I have told others this many times over the years.
2. The Internet is about production relations.
Technology is productivity, and the Internet is a production relationship. So, are you working in the Internet industry?
After considering the above two points, the question "Is there still hope for AIGC?" will have an answer.
