Research report on smart community in a neighborhood in Beijing
It must be said that review is a good way to quickly grow and progress, rediscover and update knowledge. I often review things I have done. 2017 […]
Understand growth hacking in one article - growth methodology, my experience summary
1. What does growth hacking do to improve the key indicators of a product? For example, one or more of the number of users, order volume, conversion rate, daily activity, etc. So, do increase […]
Qutoutiao - a typical case of points strategy improving user growth and user dependence
As an information product, Qutoutiao failed. But as a growth product, Qutoutiao is successful. Because the main purpose of its users using it is not to watch […]
The backend is for management
Many product managers and entrepreneurs don’t pay much attention to the backend. But in reality, the backend is important. For a long time, I didn't pay much attention to the background. Or in recent years […]
Product matching and technology versatility - why are products and technology always contradictory?
In the past two years, I have met many friends who came from a technical background to start a business. Many of them have problems with user growth and user dependence. To sum up, the reason is that he […]
What do sinking users lack?
If you want to drive and trigger the behavior of sinking users, you must accurately understand what sinking users lack. So, what do sinking users lack? 1. Lack of money, so anyone who can earn […]
After Taobao and JD.com, who is next? ——In the development process of China’s e-commerce, the impact of consumption concepts on e-commerce
The development of China's TOC e-commerce is closely related to the development of Chinese people's consumption concepts. From the pursuit of low prices to the pursuit of brands to the pursuit of quality, e-commerce has also followed this change and produced […]
Some of my insights into dating products
Products such as Century Jiayuan and Huatian mainly focus on browsing personal information and establishing connections. Their emergence gives users more choices for marriage and love partners. relatively[…]
Typical cases of growth - Zhihu and invitation system
As a typical case of user growth, Zhihu and the invitation system have to be mentioned. You want to know the answer to a question, or want to hear someone/someone’s perspective on something […]
NetEase’s Careful Selection—A classic case of e-commerce products creating user dependence
It is relatively difficult to create user dependence on e-commerce products, which results in low repurchase rates on many e-commerce platforms and users will not continue to purchase goods on this e-commerce platform. E-commerce products[…]
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