Experience summary
For growth, the role of social media
Traffic is drying up. Social media is becoming increasingly difficult to use. In the past two years, I have found that many people have some misunderstandings about social media and self-media […]
How to build a successful B-side SAAS platform
Last year, I helped an international HR SaaS company to develop a solution. The core of this solution is two successful B-side SAAS platforms […]
How to make a successful WEB3 product
If we say that WEB1.0 is the slave era, user data was plundered by websites. If we say that WEB2.0 is the feudal era, the relationship between users and platforms is…
Comparison of user behavior between TikTok and Douyin
In 2019, I developed a short video social APP for overseas markets. At that time, I did some comparative analysis on the user behaviors of Tiktok and Douyin. Here are some notes from that time.
1. About short videos and live broadcasts
For domestic users, short videos and live broadcasts are both used to create content, so short videos and live broadcasts are both content forms.
For overseas users, short videos and live broadcasts are first and foremost a means of communication. Short videos are first and foremost text messages, except that they send videos. Live broadcasts are first and foremost a phone call, except that they can synchronize video images, whether it is one-to-one or one-to-many.
This is why there are many social apps based on short videos and live communications overseas, while in China, most of them are products that produce short videos and serve to better produce live broadcasts.
2. About fans
For domestic users, fans are money, and the number of followers is the key number used for monetization.
For overseas users, especially European and American users (TikTok's user base is generally younger), fans are friends, and this is a number worth showing off. A large number of younger users on TikTok are generally proud of having many friends.
3. About live broadcast and live broadcast gifts
Domestic live broadcasts are all about content. They are mainly about selling art and goods. The pictures are beautiful, there are all kinds of temptations, and they are very elaborate.
Live streaming overseas, including TikTok, is truly a “communication tool.”
First of all, in terms of the total amount of live broadcasts, it cannot be compared with Douyin.
Then, the most common thing is a woman chatting with a group of men. Picture? Temptation? What is that? Just chatting casually. Such, giving gifts, very rare.
Occasionally, there are performers performing for money, but their quality and popularity are far from those of domestic live broadcasts. The gift-giving situation is also generally incomparable to that of domestic live broadcasts.
Flow carrier and bamboo basket to draw water
1. Drawing water from a bamboo basket Many years ago, during the personal website era, I made many websites, and several of them had relatively large traffic. I also made some money from this traffic. However, there is a question […]
E-commerce is all about traffic and conversion - a review and summary of the development of e-commerce
E-commerce is all about traffic and conversions. Logistics, supply chain, payment, etc. are all undergoing transformation. It is also the infrastructure of e-commerce. 1. Overseas e-commerce 1. Asia […]
On the emergence of circles - quickly gathering people and accurate realization
Many people always encounter three problems when forming groups or circles (including online and offline, which can also be collectively referred to as communities): How to attract people into circles/groups? how[…]
Products are used to solve problems and satisfy needs
Every time I talk to investors. They always ask me: What problem does your product solve?
I go to apply for a job, go to an interview, and then I often tell people that I made such a product and solved such a problem.
People are confused: "Which aspect of the product are you good at? Front-end? Back-end? Or are you just good at solving problems?"
This has happened several times.
I really don’t understand why God couldn’t unify the standards and interfaces when creating this world. . . . .
I'm certainly good at problem solving.
What is the product used for? Isn’t it just for solving problems and meeting needs? ! !
In addition, I am not only good at solving problems, I am also good at asking questions. For making products, doing growth, doing data analysis, etc., the ability to ask questions is more important than solving problems.
Document-based WEB and application-based WEB
There are two types of WEB: document type and application type. Document-type WEB is used to carry content. It doesn’t require much interaction, but it does need to be search engine friendly. For example, various blogs […]
Review of an Internet car rental platform (2) - platform, ecology and architecture
Years ago, I wrote "Review of an Internet Car Rental Platform—How to Hold an Entire Industry" (the article is password-protected and cannot be seen by ordinary people). This article is mainly about […]
